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ORIENTAL 
ART 


AMERICAN 
RUGS 


ORIENTAL  ART 

in 

AMERICAN  RUGS 


THE  MARK  OF  QUALITY 


L 


M.J.WHITTALL 

\VORCEgTER     MA-SS 

•  1911  • 


COPYRXSHT      Vpt  %     B,1     Mo  J      IVHr 


THE  HOUSE  IDEAL 


The  record  of  industrial  progress  shows  no  greater 
achievement  than  the  wonderful  fabrics  produced  at 
the  famous  Whittall  Mills  at  Worcester,  Mass.  It  is  the 
purpose  of  this  booklet  to  show  in  an  interesting  man- 
ner how  much  more  desirable  are  Whittall  rugs  than 
the  thousands  of  cheap,  unreliable  Oriental  rugs  with 
which  so  many  American  houses  are  furnished. 

This  is  an  appeal  to  the  good  sense  of  the  many 
people  who  are  unable  to  buy  high-grade  Persian 
rugs  at  several  hundred  dollars  each,  but  who  wish  to 
procure  the  same  artistic  effect  at  a  reasonable  expense 
in  furnishing  their  homes  as  is  secured  by  an  out- 
lay of  thousands  of  dollars  for  fine  Oriental  rugs  and 
carpets. 

In  the  following  comparative  illustrations,  we  aim  to 
show  how  closely,  how  exactly,  all  that  is  best  in  Ori- 
ental art  and  weaving  has  been  reproduced  in  artistic 
coloring  and  designing. 

The  word  "Whittall"  in  a  rug  is  synonymous  with 
the  highest  wearing  qualities. 


THE  IVtflRK  OF  QUALITY 


254859 


SARABAND 


ENTB. 


This  is  one  of  the  most  easily  identified  of 
Oriental  designs.  The  old  Persian  pear  pattern 
is  always  used.  On  a  red  or  blue  ground  are 
seen  hundreds  of  these  little  figures  arranged 
with  geometrical  precision.  The  chief  beauty  of 
a  Saraband  rug  is  generally  its  numerous  little 
narrow  borders,  filled  with  very  fine  floral  figures 
and  undulating  vines,  interspersed  with  a  con- 
ventional rectilinear  flower.  Genuine  Sarabands 
are  tied  with  the  Sehna  knot,  and  in  many  cases 
have  the  date  of  manufacture  worked  into  them. 


ARABIC 


This  fabric  is  the  nearest  approach  to  the 
Turkish  type  of  rug  which  has  yet  been  produced 
in  this  country.  It  meets  the  requirements  of 
those  who  enjoy  the  luxury  of  a  deep  pile  fabric 
with  the  soft,  mellow  tones  of  Turkey  and  India, 
and  expressed  in  designs  broad  in  treatment. 

It  would  be  hard  to  find  even  a  genuine 
Turkish  rug  equaling  its  beauty,  permanency  of 
color  and  long  wearing  qualities. 

Whittall  Sarabands  are  made  in  a  wide  range  of  colorings,  qualities, 

and  sizes.     The  opposite  illustration  suggests  the  beauty  and  detail 

of  the  design.     The  colorings  are  equally  harmonious  and  pleasing. 


SARABAND 


RECEPTION  ROOM 


•.-• 


These  are  woven  in  the  celebrated  rug-pro- 
ducing district  of  Ferreghan,  Persia.  They  are 
very  closely  and  finely  woven,  and  the  wool  used 
is  extremely  lustrous,  and  is  largely  responsible 
for  the  beautiful  colorings  which  have  made  these 
fine  rugs  so  famous.  The  design  is  generally  a 
magnificent  medallion  surrounded  by  beautiful 
corner-pieces  and  intricately  designed  borders. 
There  is  seemingly  no  limit  to  the  wonderfully 
harmonious  color  effects  found  in  these  splendid 
rugs. 


As  finely  and  carefully  woven  as  the  rarest 
Oriental,  its  lustrous,  elastic  pile  of  finest  worsted 
is  as  durable  as  a  Royal  Kermanshah,  costing 
hundreds  of  dollars. 

The  delightful  blending  of  its  colors,  the  fast- 
ness of  its  dyes,  and  its  mirror-like  sheen  recom- 
mend it  to  all  who  wish  to  purchase  a  domestic 
rug  of  unrivaled  excellence.  The  most  closely 
woven  and  finest  texture  of  any  rug  produced  in 
America. 


^  One  of  the  finest  examples  of  this  design  as  reproduced  in  the  Whittall 
Sarufy  is  illustrated  on  the  next  page.     The  usual  wide  range  of 
sizes  and  color  combinations  is  offered  in  this  pattern. 


> 


Modern  decorative  requirements  have  been 
largely  responsible  for  the  production  of  the 
Gorevan.  It  is  woven  in  the  old  Persian  prov- 
ince of  Aberbaijan.  The  women  weavers  of 
this  district  have  long  been  famous  for  their  skill, 
and  under  the  encouragement  of  European  and 
American  importers,  their  activities  have  been 
directed  to  producing  the  modern  Gorevan. 

Its  distinguishing  features  are  a  bold  medallion 
on  a  deep,  rich  ground  of  red,  blue  or  ivory. 
Odd  geometrical  figures  fill  in  the  balance  of 
the  body  of  the  rug.  The  corner-pieces  and  bor- 
ders are  singularly  beautiful  and  harmonious. 


ANGLO  INDIAN     v  - 


This  rug  is  similar  to  our  Anglo-Persian, 
though  the  pile  is  not  quite  so  high  nor  is  it  of 
so  close  a  weave.  It  has  long  been  a  standard 
throughout  the  country,  and  is  a  most  serviceable 
and  pleasing  floor  covering.  The  colors  in  the 
Anglo-Indian,  as  well  as  in  all  Whittall  rugs,  are 
permanent,  and  their  arrangement  in  the  various 
designs  offered  assures  perfect  harmony. 

In  even/  respect,  color,  design,  and  especially  in  longer  wear,  the 
Whittall  Gorevan,  shown  on  the  page  following,  is  as  desirable  as  any 
original  Oriental.  The  choice  of  sizes,  colors  and  qualities  is  large. 


GORBVAN 


TABRIZ 


PARLO 


The  typical  Tabriz  has  a  field  of  color  of  old 
ivory,  upon  which  is  drawn  an  outer  band  of 
Indian  red  enclosing  a  medallion  in  a  contrasting 
color.  Greens,  pinks,  old  rose  and  bronzes  are 
further  used  for  the  representation  of  the  lotus 
and  other  flowers,  together  with  their  foliage. 

Generally  the  dominant  border  stripe  is  of  a 
bright  blue  or  deep  Persian  red,  which  sets  off  the 
floral  devices  and  leaf  forms  to  perfection. 

The  narrow  border  stripes  are  strewn  with 
minute  flowers  rendered  in  dull  reds  and  greens. 


These  rugs  are  especially  adapted  to  semi- 
public  places,  such  as  hotels,  offices,  etc. 

A  perfectly  plain  center  of  green,  blue,  or  tan, 
with  self-colored  border,  or  a  plain  green  or 
tan  center  with  black  border  in  the  Grecian  Key, 
Art  Nouveau,  or  Arts  and  Crafts  designs,  make 
a  particularly  effective  rug.  These  rugs  have 
received  the  unqualified  endorsement  of  the 
best  decorators. 

Special  rugs  of  almost  any  size  can  be  made 
to  order. 

We  show  on  the  opposite  page  the  Whiliall  Tabriz.    This  is  made  in 

a  wide  range  of  qualities  and  color  combinations  as  well 

as  in  all  the  favorite  sizes. 


Uli (1,,,,, 


TABRIZ 


DIN  i 


Soumaks  are  woven  in  the  province  north  of 
the  River  Kur,  on  the  eastern  coast  of  the  Cas- 
pian Sea.  The  weave  is  a  flat  stitch  with  the 
loose  ends  left  on  the  back. 

The  basis  of  the  Soumak  design  rests  on  the 
use  of  elongated  octagons,  lozenges,  and  similar 
geometrical  figures  with  their  various  sub-divi- 
sions. Around  their  edges  diminutive  latch 
hooks  are  used  as  a  border. 

The  central  figure  consists  of  a  network  of  tiny 
crosses,  made  up  in  diamond  form,  of  alternate 
colors  on  a  contrasting  field. 

A  rug  similar  to  the  Daghestan  in  everything 
except  weave. 


ROYAL  WORCESTER 


The  materials  in  this  rug  are  in  every  way  the 
equal  of  those  used  in  our  magnificent  Anglo- 
Persians.  The  same  lustrous  worsted,  combined 
with  a  wide  range  of  splendid  Oriental  designs, 
makes  this  one  of  the  best  rugs  on  the  market  for 
anywhere  near  the  same  price.  We  can  furnish 
special  rugs  of  practically  any  size. 

The  Whittall  Soumak  shown  on  the  page  opposite  reproduces  the 
colorings  and  details  of  design  of  this  beautiful  Oriental.  It  is  made 
in  many  color  combinations  and  all  desirable  sizes. 


SOUMAK 


BOKHARA  TRAPPINGS 


DEN 


-  : 

• 


The  predominating  design  used  in  rugs  from 
Bokhara  is  a  geometric  figure  repeated  at  regular 
intervals  in  bold  effects. 

Throughout  Asia  the  use  of  saddlebags  or 
"trappings"  to  convey  household  effects  from 
place  to  place  is  common. 

The  blood  red  of  these  rugs  is  typical  of  the 
people  who  weave  them,  for  no  more  barbarous 
or  fierce  race  of  savages  will  be  found  engaged 
in  the  peaceful  occupation  of  rug-making  than 
the  natives  of  Bokhara. 


SEAMLESS  ARABIC 


For  years  manufacturers  have  bent  every  effort 
to  produce  a  rug  which  should  be  thick  and 
heavy  like  the  Oriental,  and  at  the  same  time  be 
seamless  and  flexible.  While  it  has  been  accom- 
plished in  some  Wiltons,  they  have  always  been 
stiff  and  could  not  be  folded  or  rolled  for  easy 
handling. 

The  seamless  Arabic  is  made  in  a  number  of 
magnificent  Oriental  reproductions. 


The    Whittall  rug  on    the    opposite  page  was  reproduced  from  an 
antique  Bokhara  saddlebag  or  "trapping. " 


1 1 1'IL  '^'."l""'"1"''"'""'1"'!^ •""  v>wv  w  H'v11" 


BOKHARA  TRAPPINGS  L 


KHIVA  BOKHARA 


These  are  the  real  Bokhara  rugs,  and  come 
from  the  city  and  province  of  that  name. 

The  typical  Khiva  Bokhara  design  is  an 
arrangement  of  geometrical  figures  almost  inva- 
riably octagonal  in  shape.  In  the  characteristic 
patterns  these  octagons  are  divided  into  quarters 
of  alternating  and  contrasting  color  effects. 

Between  and  separating  the  large  octagons  are 
conventional  diamond-shaped  figures. 

These  rugs  are  very  popular  in  this  country  for 
libraries,  dens  or  offices. 


TBPRAC 


\*AJVV*  *>h^AAf 


A  wool  Wilton,  which  in  every  particular 
measures  up  to  the  Whittall  standard  of  quality, 
the  best  low-priced  Wilton  rug  on  the  market. 
Woven  with  high  pile  and  colored  with  fast  dyes. 
A  wide  range  of  patterns  and  colorings  to  meet 
the  demands  of  the  most  exacting. 

Will  stand  excessive  wear  and  is  particularly 
suited  for  hard  service  in  home,  office  or  public 
building. 

The  beauty  and  strength  of  the  Whittall  Khiva  Bokharas  are  por- 
trayed on  the  page  following.     Out  of  the  qualities,  sizes 
and  colors,  there  is  a  broad  choice. 


KHIVA  BOKHARA 


In  common  with  other  Persian  rugs,  there  is  a 
wide  variety  in  Kirman  designs.  The  typical 
Persian  forms  of  a  floral  nature,  especially  the 
cypress  tree  or  vine,  largely  prevail. 

In  some  forms  is  found  a  medallion  entwined 
with  flowers,  and  sometimes  the  "tree  of  life" 
bearing  fruits  or  bud  forms  upcn  its  branches. 

These  floral  forms  are  almost  always  treated 
with  a  light  and  natural  touch. 


WHITTALL  QUALITY 


In  selecting  a  Whittall  Rug  or  Carpet  to  meet 
your  particular  requirements  or  purse  from  the 
many  different  grades  we  manufacture,  you  are 
guaranteed  the  same  perfection  of  design  or 
pattern,  the  best  materials  obtainable,  the  fastest 
dyes  that  will  produce  the  beautiful  color 
blendings,  and  the  same  careful  attention  to 
manufacturing  detail  that  has  made  the  name 
of  "WHITTALL"  the  symbol  of  excellence. 

The  difference  in  grade  and  price  is  governed 
entirely  by  the  choice  of  wool  or  worsted  stock, 
the  length  of  pile  and  the  fineness  of  weave. 


£  There  can  be  no  closer  and  pleasing  Oriental  reproduction  than  the 
^^  Wbittall  Kirman  shown  on  the  following  page.    There  is  also  a  large 
variety  of  colorings,  as  well  as  all  reasonable  sizes. 


LA  r 


**ii 


i 


'  \i 


Made  in  the  mountainous  country  of  north- 
western Persia. 

The  characteristics  of  Sehna  designs  are  small 
figures  in  floral  or  diaper  effects.  The  pear  and 
palm  predominate,  although  the  Herati  or  fish 
pattern,  minutely  woven,  often  appears. 

In  many  Sehnas  a  diamond-shaped  centre- 
piece appears,  closely  covered  with  small  figures. 

Delicate  tracery,  small  patterns,  and  minute 
variations  in  color  make  these  rugs  distinctive 
among  Oriental  fabrics. 


CHLIDEMA- 


This  is  our  best  Brussels  rug,  which  we  are 
making  in  many  handsome  patterns  and  a  large 
variety  of  colorings.  We  feel  justified  in  claiming 
this  to  be  the  most  complete  and  comprehensive 
line  of  high-grade  Brussels  rugs  on  the  market, 
and  the  quality  is  positively  the  best. 

We  recommend  our  Chlidema  Brussels  as  an 
ideal  floor  covering,  of  permanent  and  pleasing 
colors,  made  to  meet  the  demands  of  hard 


servce. 


The  attractiveness  of  the  Whittall  Sehna  is  indicated  in  the  illustration 

opposite.     The  profusion  of  colorings,  qualities  and 

sizes  affords  a  wide  choice. 


!  I 


KERMANSHAH 


Kermanshah  rugs  were  formerly  woven  in  the 
village  of  that  name  in  the  Province  of  Ardelan, 
in  western  Persia,  but  are  now  mostly  woven  in 
the  adjoining  mountain  districts.  While  these 
rugs  vary  considerably  in  the  details  of  design, 
there  is  most  frequently  found  a  medallion  or 
central  figure  on  a  ground  of  small,  beautifully 
shaded  floral  forms.  In  this  floral  treatment, 
the  pear  form  sometimes  rests  on  undulating 
vines,  with  delicate  floral  forms  surrounding  each 
figure. 


-PEERLESS- 


Only  slightly  different  in  quality  from  our 
Chlidema  Body  Brussels.  The  materials  used, 
as  well  as  the  workmanship  which  produces 
these  popular  rugs,  are  in  no  way  inferior  to  any 
of  the  rugs  which  have  made  the  name  of  Whittall 
famous. 

Peerless  rugs  are  permanent  in  colors  and 
make  an  exceedingly  practical  and  serviceable 
floor  covering. 


The  exquisite  detail  of  the  Whittall  Kermanshah  design  is  reproduced 
on  the  page  following.  But  the  variety  of  colorings  and  the  several 
qualities,  in  a  large  assortment  of  sizes,  must  be  seen  to  be  appreciated. 


KERMANSHAH 


BATH  Tie 


The  Lenox  rug  is  made  of  pure  cotton  with 
high  pile,  and  so  skillfully  handled  that  the  texture 
is  of  a  remarkable  quality.  Designed  to  har- 
monize in  color  and  pattern  with  the  tile  and 
porcelain  treatment  of  the  bath-room,  and  owing 
to  its  highly  sanitary  properties,  is  unequaled 
for  this  purpose.  It  will  stand  repeated  washings 
and  constant  wetting  and  drying  without  show- 
ing the  least  ill  effects.  It  will  not  warp.  It  lies 
flat.  Moths  will  not  touch  it. 

We  furnish  these  rugs  in  four  designs : 
Grecian  Trellis,  Grecian  Key,  Grecian  Mosaic, 
and  Chinese  Trellis,  each  pattern  being  made  in 
several  shades  of  blue,  green,  red  and  pink 
combined  with  white.  Particularly  adapted  for 
sleeping  rooms  where  the  colorings  and  patterns 
produce  light  and  airy  effects  so  often  desired. 

For  summer  furnishings  and  for  hospital  use 
their  hygienic  qualities  make  them  universally 
satisfactory. 

When  a  cotton  rug  is  sought,  the  Lenox  should 
be  purchased,  as  it  stands  at  the  head  of  those 
fabrics  in  all  points  which  go  to  make  up  a  per- 
fect cotton  floor  covering. 


On  the  opposite  page  are  shown  photographic  reproductions  of  Lenox 

rugs — the  Chinese  Trellis,  Grecian  Mosaic,  Grecian  Trellis, 

and  Grecian  Key  in  the  order  named,  from  left  to  right. 


—  CARPETS  — 


CHU 


I 


While  it  is  a  fact  that  rugs  are  every  day  be- 
ing more  generally  used,  still  carpets  will  always 
be  required  for  many  purposes.  Hotels  and  all 
places  of  a  public  or  semi-public  nature,  as  well 
as  halls  and  stairs,  cannot  ordinarily  be  furnished 
as  satisfactorily  with  rugs  as  with  carpets. 

Our  selections  of  carpets  are  just  as  complete 
today  as  it  is  possible  to  make  them.  We  have 
not  allowed  this  department  of  our  business  to 
suffer  at  the  expense  of  our  rug  lines.  Several 
hundred  patterns  and  colorings  are  included  in 
our  carpet  lines,  making  as  complete  an  assort- 
ment as  has  ever  been  shown. 

We  specialize  in  plain  effects. 

Our  plain  Whittall  Wiltons,  Moresque  and 
plain  plushes  and  Oxford  Wiltons  offer  practically 
every  coloring  that  may  be  required.  Our  Vic- 
toria and  Whittall  Wiltons  offer  a  complete  line 
of  designs  and  colorings  adapted  to  any  scheme 
of  decoration  for  any  place. 

Whittall  Teprac  Wilton  is  especially  designed 
for  work  which  requires  a  fabric  of  great  dura- 
bility at  low  cost. 

Three  grades  of  Body  Brussels  comprise  an 
assortment  which  leaves  nothing  to  be  desired. 

The  superior  quality  of  Whittall  carpets  and 
rugs  is  evidenced  by  the  constantly  increasing 
number  of  hotels,  theatres,  clubs  and  public 
institutions  which  are  using  our  various  fabrics. 


CARPE.TS 


CONTRACT 


Our  superb  equipment  renders  all  contract 
work  easy  of  accomplishment.  No  order  is  too 
large  for  us  to  handle  and  execute  in  the  shortest 
possible  time. 

Our  regular  lines  offer  practically  unlimited 
selection  of  all  grades  of  rugs  and  carpets.  Special 
designs,  colorings  and  sizes  will  be  made  to  suit 
any  architectural  or  decorative  scheme  where  the 
order  is  large  enough  to  warrant  the  expense. 

On  large  orders  we  are  prepared  to  quote 
special  prices.  Communicate  with  your  dealer; 
he  will  assist  you  materially  by  showing  quality 
samples  of  the  various  fabrics,  or  will  secure 
from  us  such  special  designs  or  colorings  as  will 
meet  your  special  requirements. 

Practically  any  of  our  carpet  designs  can  be 
furnished  in  our  special  Berlin  Wilton,  this  fab- 
ric being  especially  adapted  to  contract  work. 

We  have  furnished  rugs  and  carpets  on  special 
orders  for  hundreds  of  the  leading  hotels,  clubs, 
churches,  club  rooms,  theatres,  private  and  pub- 
lic institutions  throughout  the  United  States  and 
its  insular  possessions. 

We  aim,  above  all,  to  co-operate  with  dealers 
who  handle  our  line,  and  through  whom  Whit- 
tall  rugs  and  carpets  have  been  distributed  to 
tens  of  thousands  of  homes  in  the  United  States, 
where,  it  is  our  proudest  boast,  they  are  giving 
full  and  complete  satisfaction. 


Below  we  give  a  list  of  a  few  of  the  public 
buildings,  institutions,  hotels,  etc.,  that  have  been 
supplied  with  Whittall  rugs  and  carpets : 


Hotels 


TEAMER 


Waldorf-Astoria  New  York 

Hoffman  House  New  York 

Cadillac  New  York 

Hotel  Touraine  Boston 

Hotel  Brewster  Boston 

Bellevue-Stratford   Philadelphia 
Congress  Hall  Washington 

Hotel  Secor  Toledo,  O. 

Fort  William  Henry  Hotel 

Lake  George,  N.  Y. 
Hotel  Champlain 

Lake  Champlain,  N.  Y. 


Traympre  Atlantic  City,  N. 
Young's  Atlantic  City,  N. 
Royal  Palace  Atlantic  City,  N. 
Marlborough-Blenheim 

Atlantic  City,  N.  J. 
Chalfpnte  Atlantic  City,  N.  J. 
Dennis  Atlantic  City,  N.  J. 

Alexandria  Hotel 

Los  Angeles,  Cal. 

Tip  Top  Inn,   Pullman  Building 

Chicago 

Hotel  Russell  London 


Public  Buildings 


Senate  Office  Building 


State  Capitol 
State  Capitol 
State  Capitol 
State  Capitol 
State  House 
State  House 


Washington 
Ohio 
New  Hampshire 
Massachusetts 
New  York 
Pierre,  S.  Dakota 
Atlanta,  Ga. 


Japanese  Legation  Honolulu 
U.S.  Arsenal  Springfield,  Mass. 
Salem  County  Court  House 

Salem,  N.  J. 
County  Court  House 

Lucerne,  Pa. 
Pennsylvania  State  Capitol 

Harrisburg,  Pa. 


Theatres,  Clubs,  etc. 


Maxine  Elliott  Theatre 

New  York 
Manhattan  Opera  House 

New  York 

Hudson  Theatre          >New  York 
Powers  Theatre  Chicago 

Illinois  Theatre 
Colonial  Theatre 
Masonic  Lodge 
Masonic  Lodge 


Chicago 
Chicago 
Baltimore 
Danbury,  Ct. 


,       . 

Burlingame   San  Francisco,  Cal. 
n  League  Club     New  York 


U 


Medinah  Temple  Chicago 

Oriental  Consistory  Chicago 
Apollo  Commandery  Chicago 
Shriner's  Club  Wilkesbarre,  Pa. 
Arkwright  Club  New  York 

Elks  Building  Rochester,  N.  Y. 
Chicago  Athletic  Club  Chicago 
Nayasset  Club  Springfield,  Mass. 
Clark  University 

Worcester,  Mass. 
Y.  M.  C.  A.  Wilmington,  Del. 
Y.  M.  C.  A.  Jacksonville,  Fla. 


Miscellaneous 


Pullman  Cars 

Wesson  Maternity  Hospital 

Springfield,  Mass. 
Sandy  Hook  Steamer 

"Asbury  Park" 
Albany  Boats 


Harrison  Hall,  Jacob  Tome  Inst. 
Port  Deposit,  Md. 
Public  School  Buildings 

New  York 
Cjimbel  Brothers 

New  York  Store  Restaurant 


MOUNTAIN  5h 


The  Whittall  Mills  produce  rugs  of  as  fine  a 
texture  as  those  made  by  the  ancient  Persian, 
with  wearing  qualities  guaranteed,  and  at  one 
tenth  the  price. 

With  all  glamour  of  the  East  removed,  along 
with  certain  unsanitary  features,Whittall  rugs  and 
carpets  stand  a  credit  to  our  time  and  genius. 
The  wool  procured  from  the  same  source  as  that 
used  by  the  Oriental  weavers,  treated  with  much 
greater  skill  and  care  in  the  washing  than  they 
could  possibly  give  to  this  important  process, 
spun  to  the  desired  size  and  firmness  by  machines 
of  more  than  human  accuracy — the  material 
could  never  have  been  better. 

The  weaving  brought  to  such  perfection  that 
a  more  desirable  wear-proof  fabric  is  secured 
than  could  possibly  result  from  crude  hand 
methods;  designs  by  master  artists  gaining  in- 
spiration from  all  the  best  work  of  centuries — 
total  these  facts  and  you  get  Whittall  rugs.  Add 
the  advantage  of  a  large  line  from  which  to  select 
the  exact  size,  design,  and  color  combination 
you  desire;  add  a  fixed  selling-price  based  on 
intrinsic  value,  and  you  will  realize  why  every 
first-class  dealer  carries  Whittall  products. 

Made  for  every-day  use,  with  the  standard  of 
color  and  design  just  as  high  as  was  that  of 
the  ancient  Persian  who  wove  his  masterpiece  for 
the  use  of  a  few — the  unshod  feet  of  the  mighty. 


WORCESTER    MILLS 


Suggestions  for  Classification  of  Rugs  to  be  used  in  va- 
rious rooms,  when  colors,  etc.,  are  adapted  to  furnishings : 


Parlors,  Reception  Rooms,  Music  Rooms 


Aubusson 

Byzantine 
*Goreyan 

Gothic 
'Grecian 

Hamidieh 


•Herati 
•Iran 

Kashan 

Kermanshah 

Khorassan 

Kirman 


Louis  XV 

Louis  XVI 
1'Art  Nouveau 
Marie  Antoinette 
Moire 
Mosque 


'Persian 
Prayer 

'Saraband 
Saruk 

'Sehna 
Shiraz 


•Soumak 

Tabriz 

Mission 

French  Cretonne 

Dresden 
•Tapestry 


*When  made  in  light  or  medium  colors 


Living  Rooms,  Dining  Rooms,  Dens,  Halls,  Offices,  Libraries 


Bokhara 

Arabian 

Beluchistan 

Daghestan 

Djushghan 

Ferraghan 

Gorevan 


Gothic 

Grecian 

Hamadan 

Herati 

Iran 

Kabistan 

Kashan 


Kazak 

'Kermanshah 
'Khorassan 

Medieval 

Moire 

Mosul 

Nomad 


Oushak 
'Persian 
Saraband 
Sehna 

Shah  Abbas 
Shirvan 


'When  made  in  dark  colors 


Chambers,  Boudoirs 


Aubusson 
Byzantine 
•Gothic 
Hamidieh 


Kermanshah 
Louis  XV 
Louis  XVI 
1'Art  Nouveau 


Marie  Antoinette 
Prayer 
Tabriz 
'Mission 


Mosque 

Moire 

French  Cretonne 


Soumak 

•Shiraz 
Turkish 
Mission 
Mosaic 

•Tapestry 


Dresden 
•Persian 

•Saruk 


•When  colors  are  of  delicate  tones 


KERMANSHAH    DESIGN 


JUL.   J. 


When  choosing  your  rugs  and  carpets  see  that  the  name 
WHITTALL  is  woven  in  the  back.  It  &  your  guarantee  of 
quality  and  satisfaction. 

The  label  reproduced  here  is  attached  to  all  WHITTALL 
fabrics,  to  assist  you  in  identifying  the  type  of  design. 

Refer  to  the  above  classification.  See  that  your  rug  bears  the 
proper  label  and,  above  all,  the  WHITTALL  trade  mark  woven  in 
the  back,  and  you  cannot  go  wrong  in  the  selection  of  floor  coverings. 


ARRANGED  BY 
WALTER  L.  WEEOEN 


\ 


THIS  BOOK  IS  DUE  ON  THE  LAST  DATE 
STAMPED  BELOW 


AN  INITIAL  FINE  OF  25  CENTS 

WILL  BE  ASSESSED  FOR  FAILURE  TO  RETURN 
THIS  BOOK  ON  THE  DATE  DUE.  THE  PENALTY 
WILL  INCREASE  TO  SO  CENTS  ON  THE  FOURTH 
DAY  AND  TO  $1.OO  ON  THE  SEVENTH  DAY 
OVERDUE. 


MAR  30  1935 


±   1937 


1940 


JUN  19*8 


-JTT 


230ct'55EQ 


LD  21- 


